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Other creative work

Role

Lead Designer & Design Direction

Year

2021-2024

Sugar Factory Rebrand

Sugar Factory Rebrand

Sugar Factory Rebrand

Redefining brand story that turned every meal into an unforgettable adventure. The result was increased brand recognition, higher social media engagement, and more foot traffic, making each visit memorable.

Service

Brand Identity

Brand Strategy

Social Media

Introducing hands-on interactions for kids, allowing them to participate in choosing their menu items, making dining an engaging and fun experience for the young audience.

Using building blocks, simple shapes, and lines to represent the playful and customizable nature of the dining experience, allowing families to create their own unique adventure, one piece at a time.

NYC.Recycle Gov

NYC.Recycle Gov

NYC.Recycle Gov

NYC Recycle’s refreshed identity captures the city’s vibrant energy, inspiring both today’s and tomorrow’s generations.

Service

Brand identity

Brand strategy

Urban Design

Posters are placed in high-traffic areas, directing people to the nearest recycling bins for easy access and convenience.

A refined logo that resonates.

Abstract shaped icons are designed to clearly differentiate between plastic, glass, and other materials, making sorting and disposal intuitive for everyone.

All elements of the design, from visual identity to user experience, were created to promote a sense of calm and mindfulness. Developed with green energy in mind, the digital platform uses soft, organic visuals to create a welcoming space for users seeking sustainable alternatives.

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