Service
Brand Activation
Brand Identity
Positioning & Strategy
Digital Experience
An escape within the heart of South Austin, where creativity meets comfort and local culture sparks connection.
Brief
Carpenter Hotel, part of the Bunkhouse Group, was struggling to connect with its audience. Through research, we discovered that the main crowd—creatives, techies, and urban explorers—were looking for a space that felt authentic, community-driven, and tied to Austin’s unique vibe.
Solution
The rebrand highlights Austin’s music and vintage scene, creating a community-driven atmosphere that resonated with the target audience and connected them to the city’s vibrant culture.
Result
The rebrand increased engagement, deepened connections with the target audience, and made the hotel a more authentic reflection of Austin, boosting bookings and strengthening its local presence.
The Carpenter hotel stands where the Carpenters Local 1266 Union Hall once stood. It stretches over a former trailer park and into the pecan trees. A true Austin view.
The Carpenter blends community, vintage charm, and music into a soulful Austin retreat—perfect for creatives, tech-savvy travelers, and urbanites seeking a getaway.
Main highlight besides being nestled in a trendy neighborhood with easy access to top attractions, restaurants and bars is the outdoor pavilion hosting local events, from live music to markets facilitating conversation and new connections, capturing Austin’s vibrant spirit.
A refreshed logo that stays true to the building’s roots—rugged yet refined, where history meets a modern edge.
A color palette of vibrant blocks of color that captures Austin’s energy, while vintage-style photography adds timeless charm, giving every event a fresh yet nostalgic feel.
The photobooth turns each moment into a lasting memory, deepening the customer journey with connection, community, and shared experiences.
The same brand essence expressed through the visual idea of The Carpenter's F&B offering: The Grind
Nestled in a trendy neighborhood with easy access to top attractions, restaurants, and bars, offering work-friendly amenities, fast Wi-Fi, and event spaces perfect for informal meetings and creative professionals.
Experience Austin’s iconic cuisine within the getaway, with locally sourced dishes and craft drinks that bring the city’s flavors to the table.