ClassPass Redesign
ClassPass Redesign
Mobile app
Health & fitness
2024
Rewiring the new ClassPass experience — a subscription based, one-stop platform focusing on elevating customization, efficiency, and accessibility. It offers an expansive array of workouts and wellness services tailored for all. Why redesign ClassPass? The exploration began with a deep dive into user pain points.
Overview
Overview
Problem
Problem
Non-optimal filtering, search bar bugs, lack of personalization, complex onboarding and scheduling processes, as well as visual inconsistencies and a limited social component, hinder seamless user experience.
Solution
Solution
Improving the onboarding process, optimizing personalization within the dashboard and algorithm, implementing a brand refresh and new design system for consistency, and introducing an interactive social component for easier friend discovery, these enhancements address usability challenges effectively.
Improving the onboarding process, optimizing personalization within the dashboard and algorithm, implementing a brand refresh and new design system for consistency, and introducing an interactive social component for easier friend discovery, these enhancements address usability challenges effectively.
Improving the onboarding process, optimizing personalization within the dashboard and algorithm, implementing a brand refresh and new design system for consistency, and introducing an interactive social component for easier friend discovery, these enhancements address usability challenges effectively.
Result
Result
Enhancing user engagement, retention, and satisfaction, leading to improved business performance and growth, and reinforcing ClassPass's competitive position in the fitness market.
A new design identity
A new design identity
A new design identity
A cohesive and polished brand identity to bring out the main focus of ClassPass to inspire and motivate people by "connecting them to soul-nurturing experiences.
A cohesive and polished brand identity to bring out the main focus of ClassPass to inspire and motivate people by "connecting them to soul-nurturing experiences.
A cohesive and polished brand identity to bring out the main focus of ClassPass to inspire and motivate people by "connecting them to soul-nurturing experiences.
A new and improved design system
A new and improved design system
A new and improved design system
A comprehensive design system for ClassPass that ensures a cohesive and visually appealing user experience across all platforms, streamlining development and simplifying updates and scalability.
Take a look in more detail: ClassPass Design System
A comprehensive design system for ClassPass that ensures a cohesive and visually appealing user experience across all platforms, streamlining development and simplifying updates and scalability.
Take a look in more detail: ClassPass Design System
A comprehensive design system for ClassPass that ensures a cohesive and visually appealing user experience across all platforms, streamlining development and simplifying updates and scalability.
Take a look in more detail: ClassPass Design System
A new and personalized onboarding journey
A new and personalized onboarding journey
A new and personalized onboarding journey
With this seamless and personalized onboarding experience—with targeted questions about users' fitness interests and goals—ClassPass can refine its algorithm for better class recommendations.
With this seamless and personalized onboarding experience—with targeted questions about users' fitness interests and goals—ClassPass can refine its algorithm for better class recommendations.
With this seamless and personalized onboarding experience—with targeted questions about users' fitness interests and goals—ClassPass can refine its algorithm for better class recommendations.
Now with a data driven homepage
Now with a data driven homepage
Now with a data driven homepage
The new onboarding journey sets a solid foundation for users. The next step is enhancing the homepage by customizing it to individual preferences, creating a more targeted user experience.
The new onboarding journey sets a solid foundation for users. The next step is enhancing the homepage by customizing it to individual preferences, creating a more targeted user experience.
The new onboarding journey sets a solid foundation for users. The next step is enhancing the homepage by customizing it to individual preferences, creating a more targeted user experience.
Optimized search bar and new filters for faster scheduling
Optimized search bar and new filters for faster scheduling
Optimized search bar and new filters for faster scheduling
Optimizing search bar bug and expanding the range of filtering options, including intensity level of fitness and type of fitness activity. This empowers users to easily identify classes aligning to their abilities.
Optimizing search bar bug and expanding the range of filtering options, including intensity level of fitness and type of fitness activity. This empowers users to easily identify classes aligning to their abilities.
Optimizing search bar bug and expanding the range of filtering options, including intensity level of fitness and type of fitness activity. This empowers users to easily identify classes aligning to their abilities.
Efficient booking journey with new interactive map
Efficient booking journey with new interactive map
Efficient booking journey with new interactive map
Correlating geotag numbers with content gives users a quick overview of each class. However, this introduces a new challenge: how to present summarized data efficiently without overwhelming users. To tackle this, I could explore features like layer control with toggles, clustering markers, custom icons, and more.
Correlating geotag numbers with content gives users a quick overview of each class. However, this introduces a new challenge: how to present summarized data efficiently without overwhelming users. To tackle this, I could explore features like layer control with toggles, clustering markers, custom icons, and more.
Correlating geotag numbers with content gives users a quick overview of each class. However, this introduces a new challenge: how to present summarized data efficiently without overwhelming users. To tackle this, I could explore features like layer control with toggles, clustering markers, custom icons, and more.
New feature: Tracking and interactive feed
New feature: Tracking and interactive feed
New feature: Tracking and interactive feed
Integrating social features — such as activity tracking with friends, easy class invitations, and a feed —boosts platform visibility, attracts new users, and strengthens brand loyalty.
Integrating social features — such as activity tracking with friends, easy class invitations, and a feed —boosts platform visibility, attracts new users, and strengthens brand loyalty.
Integrating social features — such as activity tracking with friends, easy class invitations, and a feed —boosts platform visibility, attracts new users, and strengthens brand loyalty.
The old vs the new
The old vs the new
The old vs the new
ClassPass's current challenges of visual inconsistencies, non-optimal filtering and search bar bugs, lack of personalization, complex onboarding and scheduling processes. Now with a cohesive design system, an optimal personalized onboarding journey, enhanced filtering options and improved search functionality. These solutions foster greater user engagement, retention, and satisfaction, ultimately driving business performance and growth while reinforcing ClassPass's competitive position in the fitness market.
ClassPass's current challenges of visual inconsistencies, non-optimal filtering and search bar bugs, lack of personalization, complex onboarding and scheduling processes. Now with a cohesive design system, an optimal personalized onboarding journey, enhanced filtering options and improved search functionality. These solutions foster greater user engagement, retention, and satisfaction, ultimately driving business performance and growth while reinforcing ClassPass's competitive position in the fitness market.
ClassPass's current challenges of visual inconsistencies, non-optimal filtering and search bar bugs, lack of personalization, complex onboarding and scheduling processes. Now with a cohesive design system, an optimal personalized onboarding journey, enhanced filtering options and improved search functionality. These solutions foster greater user engagement, retention, and satisfaction, ultimately driving business performance and growth while reinforcing ClassPass's competitive position in the fitness market.
