Mobile app
Health & fitness
2024
Rewiring the new ClassPass experience — a subscription based, one-stop platform focusing on elevating customization, efficiency, and accessibility. It offers an expansive array of workouts and wellness services tailored for all. Why redesign ClassPass? The exploration began with a deep dive into user pain points.
Non-optimal filtering, search bar bugs, lack of personalization, complex onboarding and scheduling processes, as well as visual inconsistencies and a limited social component, hinder seamless user experience.
Enhancing user engagement, retention, and satisfaction, leading to improved business performance and growth, and reinforcing ClassPass's competitive position in the fitness market.