Emily is a UI/UX & Brand Designer based in New York.

Emily is a UI/UX & Brand Designer based in New York.

I bring brands to life and make seamless user experiences happen. With experience in SaaS, hospitality, and fashion, I specialize in responsive websites and scalable design systems.

I bring brands to life and make seamless user experiences happen. With experience in SaaS, hospitality, and fashion, I specialize in responsive websites and scalable design systems.

I bring brands to life and make seamless user experiences happen. With experience in SaaS, hospitality, and fashion, I specialize in responsive websites and scalable design systems.

ClassPass Redesign

ClassPass Redesign

A mobile redesign enhancing the fitness class booking experience with a revamped visual language and design system.

A mobile redesign enhancing the fitness class booking experience with a revamped visual language and design system.

A mobile redesign enhancing the fitness class booking experience with a revamped visual language and design system.

Upsun Navigation Dropdown
Upsun Navigation Dropdown

A UI component redesign aimed at improving user flow and accessibility.

A UI component redesign aimed at improving user flow and accessibility.

A UI component redesign aimed at improving user flow and accessibility.

Happy Hearts
Happy Hearts

An innovative platform designed to aid therapy sessions for children's mental health, combining playful iconography and engaging typography.

An innovative platform designed to aid therapy sessions for children's mental health, combining playful iconography and engaging typography.

An innovative platform designed to aid therapy sessions for children's mental health, combining playful iconography and engaging typography.

Upsun Digital Template
Upsun Digital Template

A digital template designed to transition the sales team from traditional PDF attachments to a more dynamic solution.

A digital template designed to transition the sales team from traditional PDF attachments to a more dynamic solution.

A digital template designed to transition the sales team from traditional PDF attachments to a more dynamic solution.

Other works

Other works

Other works

Experiences

UI/UX & Brand Designer| Platform.sh
Created scalable design system components, responsive websites, marketing materials and streamlined workflows across teams for a cloud infrastructure company.

Design Lead | Shin Foo Company
Created brand identity and marketing materials for a subrand popcorn distributor company.

Design Lead | Code of Silence
Crafted cohesive visual identity and strategic direction for an upcycle fashion brand.

Brand Designer & Strategist | Marriott International
Developed innovative restaurant solutions for the APAC region with internal partners.

Say hello!
emilylii.1204@gmail.com
Say hello!
emilylii.1204@gmail
.com
Say hello!
emilylii.1204@gmail.com